MBA in Social Marketing Step 2: Message Compiler Tool

Today, I had a huge “a-Ha” moment and breakthrough in how you can actually speak only to your most profitable customer through a message in a headline.

I realized you can only speak to one person at a time. Your most profitable customer.

Even though many people will be reading it, essentially you are having one conversation with one person. And if you try to speak to two or three with your headlines, you lose your MOST PROFITABLE one in the noise.

Since I’m talking about Mastering Business Actions in social marketing, and you are someone who is doing social networking, you already know there is a TON of noise in social networks. Like 100 million on Facebook alone. How can you break through the noise?

Even though theoretically and philosophically (and logically) I knew this, it really got clear with the 9 Touchpoint Message Developer Template. The reason why is because the Template is step by step and forces you to think through each step before you go on to the next.

Ann has taken mastering business actions and distilled it down into completely “do-able” action steps.