MBA in Social Marketing Step 2: Message Compiler Tool

8 Oct, 2008  |  Written by MichellePrice  |  under Identifying Profitable Customers, MBA in Social Marketing, Social Media Marketing
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Today, I had a huge “a-Ha” moment and breakthrough in how you can actually speak only to your most profitable customer through a message in a headline.

I realized you can only speak to one person at a time. Your most profitable customer.

Even though many people will be reading it, essentially you are having one conversation with one person. And if you try to speak to two or three with your headlines, you lose your MOST PROFITABLE one in the noise.

Since I’m talking about Mastering Business Actions in social marketing, and you are someone who is doing social networking, you already know there is a TON of noise in social networks. Like 100 million on Facebook alone. How can you break through the noise?

Even though theoretically and philosophically (and logically) I knew this, it really got clear with the 9 Touchpoint Message Developer Template. The reason why is because the Template is step by step and forces you to think through each step before you go on to the next.

Ann has taken mastering business actions and distilled it down into completely “do-able” action steps.

MBA in Social Marketing Step 1:Identify Your Most Profitable Customer

8 Oct, 2008  |  Written by admin  |  under Identifying Profitable Customers, MBA in Social Marketing, Social MultiMedia Marketing
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The first step in marketing, and ESPECIALLY in social marketing is to identify your target market. Ann and I had a great conversation today about the importance of niche marketing on the internet. And it’s even more important to be able to identify your niche in social marketing, simply because of the sheer volume of NOISE in the marketplace.

In the book Cluetrain Manifesto, the point was made that “markets are conversations”. If you can grasp the fact that EACH social network (Facebook, Linkedin, Digg, etc.) is a market, with thousands of conversations going on then you’ll understand the importance of identifying your most profitable customer well in advance of “going in”.

Ann has created a really valuable MBA Compiler Tool for each of the steps in the MBA process, that steps you through a series of questions and by the end of the tool, you have all the information you need, and it was a relatively painless way of getting it out of your head and into a tangible form so you could then REALLY start to figure it all out.

The Compiler Tool for Step 1: Identify Your Most Profitable Customer is interesting, because it starts with YOU. I’ll post more on it later today.

To Helping YOU Master Business Actions in Social Marketing,
Michelle Price, Social Media Maven