Today, I had a huge “a-Ha” moment and breakthrough in how you can actually speak only to your most profitable customer through a message in a headline.

I realized you can only speak to one person at a time. Your most profitable customer.

Even though many people will be reading it, essentially you are having one conversation with one person. And if you try to speak to two or three with your headlines, you lose your MOST PROFITABLE one in the noise.

Since I’m talking about Mastering Business Actions in social marketing, and you are someone who is doing social networking, you already know there is a TON of noise in social networks. Like 100 million on Facebook alone. How can you break through the noise?

Even though theoretically and philosophically (and logically) I knew this, it really got clear with the 9 Touchpoint Message Developer Template. The reason why is because the Template is step by step and forces you to think through each step before you go on to the next.

Ann has taken mastering business actions and distilled it down into completely “do-able” action steps.

Definitely not what you think - at least not on this blog anyway…it’s not some academic course long on theory and short on action.  www.MBAinMarketing.com is where you go to learn more about getting your MBA in Marketing in the Real World…Managing Business Actions for a Massive Bank Account.

MBA in Social Marketing stands for Managing Business Actions in Social Marketing for a Massive Bank Account. I guess you could call it a real live Social Marketing experiment.

And it’s what you get when two dynamic female marketers meet up - who have each developed a very unique type of expertise on their own, and decide to find out what would happen if they went into the Lab and did a sort of “Vulcan Mind-Meld”…or in Web 2.0 terms a “mash-up”

In the lab are Michelle Price, Social Media Maximizer and Ann DeVere, MBA Activator

Stay tuned for the back-story as to how this all began…

To be continued,

Michelle